IRDAI eyes insurance push in rural areas with 'Bima Vahak'
IRDAI's draft norms for Bima Vahak scheme are aimed at improving insurance awareness and penetration
• 'Bima Vahak'- is a dedicated distribution channel to reach out to every Gram Panchayat.
• The scheme is a core component of IRDAI's 'Insurance for all by 2047' goal
• Under the scheme, Bima Vahaks (primarily comprising women) will gain the trust of locals for distribution of insurance products
• insurers will remain responsible for ensuring KYC and AML compliance with respect to the policies sourced through the Bima Vahaks
• Insurance for All by 2047 aims that every citizen has an appropriate life, health and property insurance cover and every enterprise is supported by appropriate insurance solutions.
• For this, IRDAI is planning to launch Bima Trinity - Bima Sugam, Bima Vistar, Bima Vaahaks – in collaboration with general and life insurance firms to make insurance activities hassle free
● IRDAI- founded in 1999, is a regulatory body created with the aim of protecting the interests of insurance customers
It is a statutory body under the IRDA Act 1999 and works under the Ministry of Finance.
It regulates and sees to the development of the insurance industry while monitoring insurance-related activities.